Supplier Search Engine: Everything You Need To Know
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Supplier Search Engine: Everything You Need To Know

By: Stefan Gergely - 27 March 2025

Key Takeaways:

  • Companies like PepsiCo use a supplier search engine to make informed decisions.
  • A supplier search engine can find 2.5 times more suppliers than a manual search.
  • Implementing AI in procurement processes is the top priority for the majority of CPOs.

Did you know that 100% of procurement professionals experience negative consequences due to inefficient supplier discovery processes?

Delays, budget overruns, and even reputational damage—all because finding the right suppliers takes longer than it should.

But what if you had a solution that could quickly analyze, compare, and match you with the suppliers that fit your needs perfectly?

That’s exactly what a supplier search engine does.

In this article, we’ll cover everything you need to know about these solutions, from their benefits to the most important features to look for.

So keep reading if you want to take your supplier discovery process to the next level and eliminate any inefficiencies for good.

Why You Need a Reliable Supplier Search Engine

First things first: let’s see how you can benefit from a supplier search engine.

Enhanced Operational Efficiency

What if you could cut a months-long supplier sourcing process down to only a few days?

With the right supplier discovery engine, that’s entirely possible.

These platforms typically leverage advanced algorithms to search vast supplier databases, filtering results based on key criteria such as location, product type, certifications, and more.

This eliminates the time-consuming process of manually researching, comparing, and shortlisting suppliers—saving you both time and effort.

After all, the inefficiencies of slow vendor discovery come with real risks.

A TealBook survey found that 100% of procurement teams experience negative effects due to inefficient supplier searches, including delays, budget overruns, and reputational damage.

A TealBook survey statistic

Illustration: Veridion / Data: TealBook

In other words, speeding up the search process won’t just save you time.

It will also eliminate serious risks that could derail the entire business.

And a supplier discovery engine does precisely that: it significantly speeds up the process.

To illustrate, the graph below compares the time spent by two full-time employees manually conducting supplier discovery versus one data analyst using a supplier search engine.

Veridion dashboard

Source: Veridion

From 160 hours with two people to only 8 hours with one—that’s an enormous efficiency boost.

Just imagine what you could achieve with all that extra time.

Instead of being bogged down by tedious aspects of sourcing, you and your team could finally focus on higher-value activities.

Access to Global Sourcing Opportunities

Supplier search engines don’t just deliver results faster—they open up more possibilities, too.

By aggregating suppliers from around the world, these platforms make it easier for businesses to discover international partners that may have otherwise gone unnoticed.

This is great news for your sourcing strategy, as it opens up new markets and gives you access to a broader range of suppliers, including niche vendors.

The benefits?

Better pricing, improved quality, and unique product offerings.

According to a 2024 Economist Impact survey, companies are increasingly recognizing the strategic value of supplier diversification.

More specifically, it shows that 40% of respondents have a long-term focus on expanding their supplier network in order to reduce geographical concentration risks.

Supplier network statistic

Illustration: Veridion / Data: Economist Impact

However, diversification can be challenging if you’re limited to a specific region.

That’s where supplier search engines come in.

They break down geographical barriers, giving you access to suppliers anywhere in the world, tailored to your exact requirements.

One U.S.-based consulting firm put this to the test.

They wanted to identify manufacturers of a specific type of electrical power supply in Central America and Mexico.

So, they ran a search using a supplier search engine while also tasking their in-house analyst with the same research.

The search engine found 55 potential candidates—2.5 times more than their analyst.

Veridion dashboard

Source: Veridion

No matter how niche or specific your needs, supplier search engines deliver, unlocking opportunities you’d probably never discover on your own.

Essentially, with such a platform, the entire world is just a few clicks away.

Effective Risk Mitigation

A supplier search engine helps mitigate risks in two ways.

First, it provides detailed data on all business aspects, including financial stability, ESG practices, compliance, and more, enabling you to identify low-risk suppliers from the get-go.

Etosha Thurman, Chief Marketing Officer at SAP Intelligent Spend and Business Network, agrees that risk management should always start at the sourcing stage.

Thurman quote

Illustration: Veridion / Quote: Harvard Business Review

This means you must fully understand potential partners’ strengths and weaknesses to make truly informed decisions.

When you source through a supplier search engine, you always have that risk awareness integrated into the sourcing process.

But what if something still goes wrong?

That’s where supplier search engines offer a second major advantage: agility.

No matter how well you plan, disruptions can still happen.

And when they do, a good supplier search engine enables you to react fast, instantly identifying alternative suppliers so you can pivot without missing a beat.

That kind of flexibility can mean the difference between staying operational and facing costly delays, especially in industries where supply shortages are quite common.

Take the EV industry.

In this sector, procurement teams can use a supplier search engine to quickly identify reliable suppliers of Li-Ion batteries that meet specific criteria.

Did you know that only 32.74% of the Li-Ion battery suppliers have incorporated sustainable initiatives in their manufacturing process?

Supplier search engines, like the one shown below, can help you access this information instantly.

Veridion dashboard

Source: Veridion

Now, imagine trying to find this data all on your own.

Would you be able to gather and analyze it fast enough to prevent supply chain disruptions?

Overall, successful risk mitigation in procurement is all about two things: staying ahead of risks and being ready to adapt.

A supplier search engine helps you do both, giving you the power to make informed decisions, minimize disruptions, and keep your business moving forward with confidence.

Key Features to Look For in a Supplier Search Engine

Now that you know what a supplier search engine can do, let’s explore some of the essential features to look for in such a solution.

After all, they are the ones that help unlock all those benefits.

AI Capabilities

We’ve mentioned that supplier search engines deliver results faster and with more precision—but why exactly is that?

The short answer: AI.

AI gathers and analyzes vast amounts of data at a speed and depth far beyond human capability, using tools like the ones outlined below:

Veridion dashboard

Source: Veridion

It can scan billions upon billions of websites and process petabytes of data weekly, ensuring no relevant information goes overlooked.

Essentially, artificial intelligence does the heavy lifting for you when it comes to supplier discovery.

No need for time-consuming Google searches or phone calls—all you have to do is type in what you’re looking for and an AI-powered supplier search engine finds it in mere moments.

In the video below, you’ll see this in action:

Source: Veridion on YouTube

Getting a 360-degree view of companies and finding reliable partners has truly never been easier.

Procurement seems to increasingly recognize the true power of AI technology.

In fact, a 2025 Icertis survey found that implementing AI is the top priority for 66% of CPOs, surpassing goals like boosting ROI or reducing operational costs.

2025 Icertis survey statistic

Illustration: Veridion / Data: Icertis

Clearly, the entire procurement landscape is getting an AI-powered upgrade.

So why should supplier search, the very core of procurement, be left behind?

After all, with AI, supplier discovery is completely transformed.

It’s faster, smarter, and more effective, bringing hidden supplier risks and opportunities right in front of you.

Natural Language-Powered Search

Despite advanced AI and machine learning capabilities, users should still be able to interact with the supplier search engine intuitively and effortlessly.

That’s where natural language search comes in, allowing your team to enter queries as they would in everyday conversation, like in the example below.

Form field example

Source: Scout

This enables them to quickly find relevant suppliers without extensive training, minimizing the learning curve and resistance to the new platform.

Wolfgang Hufnagel, Manager of Workforce Transformation at PwC Germany, puts it best:

Hufnagel quote

Illustration: Veridion / Quote: Userlane

And this isn’t just a minor issue.

Failure to adopt a new solution can disrupt the entire operation.

A 2023 Userlane survey found that 96% of businesses at some point faced challenges due to poor digital adoption, leading to various inefficiencies.

This includes increased IT support requests, higher training costs, poor ROI on tech investments, and even employee resistance to future digital solutions.

2023 Userlane survey statistic

Illustration: Veridion / Data: Userlane

Bottom line?

If your team doesn’t use or understand this new system, it’ll only cause problems, no matter how powerful it’s supposed to be.

So, when choosing a supplier search platform, make sure it has natural language search capabilities.

Your team will thank you, and your business will avoid the frustration, wasted hours, and disruptions that hold you back.

ESG Performance Insights

Environmental, social, and governance insights may not initially top your list of priority features when searching for a supplier discovery platform, but they are definitely worth considering.

These insights entail various valuable information, such as a supplier’s water usage, worker rights, inclusivity, and other key areas of sustainable and ethically responsible business practices.

Veridion dashboard

Source: Veridion 

But why is this important?

Today, companies are under increasing pressure to ensure their suppliers meet specific ESG standards, whether due to regulatory requirements or public expectations.

As Thomas Haver, Nordic Head of Supply Chain & Operations at the multinational professional services network, EY, aptly puts it: 

Haver quote

Illustration: Veridion / Quote: Ignite

Having access to ESG data, therefore, enables you to find suppliers that will help you meet all these expectations, protecting you from the risk of non-compliance and reputational damage.

A 2021 survey by Open Text shows just how much is on the line.

As it turns out, 64% of young consumers say they would refuse to buy from a company accused of working with unethical suppliers.

At the same time, 83% of global consumers indicate a willingness to pay more for products that are ethically sourced.

Consumer ethics statistic

Illustration: Veridion / Data: Open Text

In other words, without ESG insights, you’re not just putting your company at risk but also missing out on significant opportunities.

Why Choose Veridion’s Supplier Search Engine?

When it comes to efficient supplier search engines, Veridion checks all the boxes.

One of the things that set us apart is our proprietary data sourcing pipeline, which helps us provide only the most reliable supplier insights.

Here’s how we do it:

Web IndexingWe begin by indexing the web, using advanced machine learning models to identify first-party business content from websites, social media, press releases, and more.
Source ValidationWe prioritize credible sources to ensure the highest data accuracy.
Data ExtractionOur trained models extract key business details, including company names, locations, business activities, contact details, technologies, revenue, employee counts, product and service offerings, sustainability insights, and industry classifications (NAICS and SIC codes).

The result?

Data that stands out in terms of accuracy, breadth, and depth.

With more than 120 million companies, 68 data attributes, and 200+ million locations in our database, Veridion will always find what you need.

In fact, we offer 30% better coverage and accuracy than other B2B providers and, on average, 50% more data points than competitors.

Veridion dashboard

Source: Veridion

With weekly updates, our data stays fresh and relevant, too.

That’s why leading companies like PepsiCo trust us. 

Veridion provides PepsiCo with critical supplier data, from size and revenue to product specifics, certifications, and ESG insights.

This rich data is the foundation of their global sourcing strategy, empowering them to make timely, data-driven decisions.

Visual showing a partnership between Veridion and PepsiCo with a glass of soda in the background

Source: CPO Strategy

So, if you want to improve your sourcing process in such a way as well, consider visiting our website to request a data sample or book a consultation.

You can also explore Scout, our latest tool that lets you quickly find suppliers using natural language.

Since it’s currently in beta, you can request early access and help refine the product.

Conclusion

In today’s fast-paced world, can you really afford to stick with inefficient processes—or take chances on unreliable suppliers?

We’re betting your answer is a hard no—because no one can afford those risks.

To make informed decisions and keep your organization ahead of the curve, you need accurate, fresh, and detailed supplier information.

That’s exactly what a supplier search engine provides.

It helps you move faster, source smarter, and stay ahead of risks—whether financial, ESG, operational, or otherwise.

Ultimately, it makes keeping your business agile, resilient, and prosperous that much easier.