Customer story
Closing the Underwriting Coverage Gap Registries Leave Behind
How an insurance data and analytics provider resolved a registry's nameless companies to their real businesses in the company knowledge graph, then classified and located each one.
| Label | Value |
|---|---|
| Full-Service Restaurants | 879 |
| Drinking Places | 212 |
| New Car Dealers | 156 |
| Beauty Salons | 122 |
| Fitness & Recreation | 89 |
| Plumbing / Heating / AC | 84 |
| General Auto Repair | 82 |
| Clothing Retailers | 80 |
A large slice of the Canadian business population registers under a number, not a trading name, leaving an underwriter no sector and no location to work from. Veridion resolved each of these companies to its real business in the company knowledge graph, turning an unusable registry record into a classified, located, underwriting-ready one.
- 1Solved for nameless records
companies registered under a number, with no sector or location an underwriter can use
- 2Matched every company
5,000 resolved to their real business in the company knowledge graph (100%)
- 3Recovered the basics
a live website, real trading name and NAICS industry code on every record
- 4Located each one
precise coordinates and a postcode for 99%
- 5Classified the universe
across 447 NAICS industries and 11 provinces
- 6Made them underwritable
registry-blank accounts turned into classified, located, risk-ready records
A registry number an underwriter can't use
The provider supplies data and analytics for insurance underwriting and risk, and that work rests on knowing the basics of a business: what it does, where it operates, how it classifies. For a large slice of the Canadian business population, the registry hands over none of it.
These are numbered companies, entities registered under a number rather than a trading name, such as 0127494 B.C. LTD. The legal record carries the number and almost nothing else: no sector, no description, no obvious digital footprint. Conventional firmographic sources have nothing to classify, because the name is, by design, information-free.
So these companies sit as a coverage gap: present in the market, but unscoreable and unusable, accounts an underwriter has to set aside rather than assess. The brief was to close that gap: turn each registry-blank entity into a classified, located, usable record.
Resolved to the real business, classified and located
Veridion resolved each numbered company against its company knowledge graph, the continuously refreshed map of operating companies built from their live digital footprints rather than from registry filings. Because the graph is anchored in what a business actually does online and on the ground, it re-attaches an identity the registry leaves blank.
Across a 5,000-company sample, every record was matched to its real business and enriched: 100% recovered a live website, the actual trading name the business operates under (the registry number stays on as the legal name), and a primary NAICS 2022 industry code, alongside SIC codes, tags and a description; 99% were pinned to precise coordinates and a postcode.
The resolved set spanned 447 distinct NAICS industries across 11 provinces, concentrated in Ontario, Quebec and British Columbia, and the sectors read like the backbone of local commerce: full-service restaurants, bars, car dealers, beauty salons, and trades such as plumbing and heating contractors.
The shape is clearest in a single record: a numbered British Columbia company that reveals nothing on the register resolves to a car dealership running a live website, classified under New Car Dealers and pinned to its premises.
The coverage gap closes
The coverage gap closes. Where the registry offered only a number, the provider now has a classified, located, web-verified business it can underwrite, score, size and match, instead of an account it had to set aside as unclassifiable.
And because the resolution runs from the live company graph rather than the registry record, the same method extends to any registry-opacity problem in any market: numbered and shell entities, thin-record SMEs, anything whose legal name withholds what the business actually is.
| Field recovered | Coverage across the 5,000 |
|---|---|
| Live website | 100% |
| Trading name | 100% |
| Primary NAICS 2022 code | 100% |
| SIC codes | 100% |
| Postcode | 99.9% |
| Precise lat / long | 99.3% |
Customer impact
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