Company / Brand
Get our mark right the first time.
For partners, press and event organisers. Most of this is guidance you can apply with judgement; misuse and attribution are the two to follow closely.
The marks
The marks, and the file for each surface
The bar stays warm on every background; everything else inverts. That is why there is a file per surface rather than one you recolour, plus a one-colour pair for where the orange would not hold. The surfaces below are ours, not a whitelist: put the mark on any neutral it holds clear contrast against.
Wordmark
The default. Use it wherever the name has room to read.
Compact mark
For small sizes and square containers: avatars, favicons, app tiles. The test is whether the name reads, not whether the box is square, so a container with room for the name can still take the wordmark.
Clear space
Give the mark its own height on every side.
x is the height of the mark, whatever that height happens to be. Keep that much clear on all four sides: no text, no rule, no other logo, no page edge. Keyed to the mark itself, it holds at any size.
Minimum size
How small the mark can go
Both marks hold down to 16px tall on screen and 4mm in print. One number, measured by height. Shown here at that floor, at actual size: if the orange bar has stopped reading as a deliberate element, you are under it.
Wordmark
Wherever the name has room to read.
Compact mark
Square containers, and anywhere the name would not fit.
Misuse
What not to do to the mark
Every example below is the real logo, actually broken. If what you are about to publish looks like one of these, reach for a different file rather than editing this one.
Stretching or squashing
Scale the mark proportionally. Every file is vector, so there is no need to distort it.
Rotation
The mark sits level: not on an angle, not vertical, not following a curve.
Recolouring
Use the full-colour file, or the one-colour black and white pair, rather than tinting the mark to a layout.
Shadows, glows and gradients
No shadow, glow, outline, bevel or gradient. The mark is flat.
Busy backgrounds
The mark needs contrast. On imagery, put it on a solid panel or use the one-colour file with room around it.
Separated or rearranged parts
The bar sits beside the V at a fixed relationship, and is not a loose element to reposition or reuse alone.
The wordmark in a badge
A circle or badge is for the compact mark. The wordmark crammed into one loses the name.
Merged into another lockup
Keep the mark separate from your name, a word, or another mark rather than merging them into one new logo. Co-branding is below.
Below the size floor
Under 16px the bar collapses into the lettering. Reach for the compact mark rather than a smaller wordmark.
Cropping and trimming
Half a wordmark is not a compact mark. Nothing is cut off, cropped to fit a container, or bled off an edge.
Colour
The colours you need to place the mark
The three at the top are the brand and do not change. The surfaces and the body grey are the ones we use, here so you can take them rather than guess at a grey. Deliberately not our full palette.
Brand primary
Fixed. The bar, warm on any surface.
Brand secondary
Fixed. The lettering. Inverts to white on dark.
Accent
Fixed. For a link or button beside the mark.
Light surface
Our light background. Take it or match it.
Dark surface
Our dark background. Take it or match it.
Body text
The grey we set copy in beside the mark.
Co-branding
Two marks, one gap, no connector
When your mark and ours appear together, separate them with clear space rather than a divider or a symbol. Space reads as partnership; a connector reads as a joint product.
The lockup
Published by Veridion, so our mark leads. Reverse the order when you are the publisher. The gap is the clear-space rule from above: twice our mark's height, whatever sits beside it.
One mark undersized
Match the artwork, not the file. Logo files ship with padding on a square canvas, so matching our height leaves your mark far smaller than it should be. It fails in both directions.
The multiplication sign
Reserved for a genuine joint product or campaign, not a standing integration. If you use one, it is U+00D7 (×). The letter x reads as a typo at display size.
Attribution
Attribute the data, never the conclusion.
Veridion supplies evidence. Whatever you decide on the strength of it is your call, and saying otherwise puts a determination in our name that we do not make. Cite only figures we have published.
- Source: veridion.comCiting a figure in a report or deck
- Powered by VeridionA product or feature built on the data
- Built on VeridionA deeper technical integration
- Enriched with VeridionAn enrichment workflow specifically
- Identified with VeridionA company matched to a record
- Discovered with VeridionA supplier found through search
- Verified by VeridionWe supply the evidence, not the verdict
- Certified by VeridionNothing here is a certification
- Veridion-compliantThere is no standard to comply with
- Endorsed by VeridionWe do not review or endorse products
- An official Veridion scoreOur figures are evidence, not ratings
- In partnership with VeridionOnly if a partnership exists
Boilerplate
Copy one of these rather than writing your own.
Every figure matches the ones published on this site, so a release quoting them will not contradict us.
Standard
The default, unless there is a reason not to
Veridion is a living digital replica of the business world, delivering decision-grade company data for enterprise-scale systems. Its continuously refreshed graph tracks 693M companies across 250 countries and territories, resolving each one into a connected structure of legal registrations, operating locations and corporate hierarchy, with 461 attributes per company. Rather than a periodic snapshot, Veridion re-derives records as the world changes, so what you query today reflects what is true today. Every data point traces back to its source. Teams across market intelligence, insurance and risk, supply chain and ESG build on Veridion through its product and APIs. Learn more at veridion.com
Something not covered
Ask before you improvise.
If your case is not in here, a short message saves a correction later. We would rather look at a layout early than ask for a reprint.
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