Business Activity
Business Model
Standardized labels describing how the company primarily creates value and earns revenue (e.g., sells products, provides services, enables transactions). Reflects the company's core operating/monetization strategy, not its industry, and may include multiple labels where each represents a distinct, material revenue driver.
Entity Knowledge Graph
Part of the biggest company dataset
Business Model is one of 465 attributes resolved across 744.5M companies, all interconnected in the Veridion knowledge graph.
The response
What the API returns
A real Match & Enrich response, with this attribute among the others around it.
{
// 5 fields before
"naics_2022": [ /* 1 item */ ],
"company_type": "Public",
"business_model": [
"Business-to-Business",
"Enterprise"
],
"employee_count": { /* 2 fields */ },
"revenue": { /* 2 fields */ },
// 45 more fields
}Coverage
Global reach
Drag to compare registry-only coverage against the full Veridion dataset across 250 countries.
APIs
Available in plug-and-play APIs
Every endpoint reads the same company spine. Point-and-call, no pipeline to build.
Methodology
How it's collected
Every business activity value goes through the same pipeline. Auditable end to end.
Hover or click a node to see how that step contributes to the company graph.
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More in Business Activity
Jump to another business activity attribute or follow the EKG into a related dataset.
Standard Industry Classifications
The company's activity in the four standard schemes: NAICS 2022, ISIC Rev 4, NACE Rev 2 and SIC UK 2007. Each field lists every activity as an industry code and label with its estimated share of revenue, used to filter companies by industry code, match a sector definition or report by official classification.