Business Activity
Target Markets
Descriptive values identifying the primary industries, sectors, or customer groups the organization serves or sells to. It indicates the audience and sectors the organization focuses on; for non-profits and government bodies, it reflects the sectors or communities they aim to serve and impact.
Entity Knowledge Graph
Part of the biggest company dataset
Target Markets is one of 465 attributes resolved across 744.5M companies, all interconnected in the Veridion knowledge graph.
The response
What the API returns
A real Match & Enrich response, with this attribute among the others around it.
{
// 35 fields before
"ibc_insurance": [ /* 5 items */ ],
"description": "Siemens AG is a German multinational technology [cut]",
"target_markets": [
"Engineering",
"Consulting"
],
"technology_focus": null,
"certification_focus": null,
// 15 more fields
}Coverage
Global reach
Drag to compare registry-only coverage against the full Veridion dataset across 250 countries.
APIs
Available in plug-and-play APIs
Every endpoint reads the same company spine. Point-and-call, no pipeline to build.
Methodology
How it's collected
Every business activity value goes through the same pipeline. Auditable end to end.
Hover or click a node to see how that step contributes to the company graph.
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More in Business Activity
Jump to another business activity attribute or follow the EKG into a related dataset.
Standard Industry Classifications
The company's activity in the four standard schemes: NAICS 2022, ISIC Rev 4, NACE Rev 2 and SIC UK 2007. Each field lists every activity as an industry code and label with its estimated share of revenue, used to filter companies by industry code, match a sector definition or report by official classification.