Clearbit Alternatives for Data Enrichment

HubSpot acquired Clearbit in December 2023 and no longer offers new standalone Clearbit subscriptions. 

New customers are directed to HubSpot’s built-in enrichment, leaving teams that need a separate data provider to consider alternatives such as Veridion, ZoomInfo, and Dun & Bradstreet.

This article compares six options by the data they provide, matching requirements, access, and pricing.

Clearbit Alternatives at a Glance 

HubSpot Data Enrichment, Veridion, D&B, ZoomInfo, and Coresignal supply company data you can use to enrich your own records, while Clay connects several such sources in one workflow.

Use these differences to shortlist providers for a test with your own company records.

Veridion

Veridion is a company intelligence data provider built around a continuously updated company graph. 

It provides 465 attributes per company, including firmographics, locations, ESG data, products, and financials.

Veridion combines company matching with regularly refreshed data:

• Its current graph covers 744.5M companies. Veridion reports a match rate above 96% for its Match & Enrich API. 
• Veridion refreshes its core company data weekly, with daily updates to news and other frequently changing signals.
• Its Match & Enrich API matches incomplete or messy company records to a canonical entity and returns a confidence score for each match.

The enrichment interface lets you process individual companies or upload a batch of records.

A company name and country can be enough to request an enriched profile. The video below walks through the process.

A financial analytics provider needed to add missing NAICS codes and operational data to its company records. Its registry source did not provide information such as business activities, products, technology use, ESG data, news, and certifications.

Veridion’s Match & Enrich layer linked the enriched company profiles to the provider’s existing identifiers.

The enrichment increased NAICS coverage from 30% to 100% and added classifications across 7 taxonomies. This supported the provider’s credit-risk, KYC/KYB, and supplier-risk products.

Veridion focuses on company intelligence and entity resolution, while ZoomInfo and HubSpot also provide contact enrichment. 

Veridion maintains its own company graph, while Clay combines data from multiple providers.

Veridion is designed for integration into company data systems rather than for finding individual sales contacts.

Veridion uses custom pricing based on the required data, coverage, delivery, and service scope. 

HubSpot Data Enrichment (Formerly Clearbit)

After HubSpot acquired Clearbit, Clearbit’s data enrichment tools were renamed Breeze Intelligence. HubSpot has rebranded the service as HubSpot Data Enrichment, which is now integrated with HubSpot CRM.

It uses HubSpot's commercial dataset, third-party providers, and public web information to enrich contact and company records in HubSpot CRM.

HubSpot enriches contact and company records as follows:

• Automatic enrichment fills in new records when enabled. Continuous enrichment checks previously enriched records monthly and updates them when new data is available.
• For contact enrichment, it uses first name, last name, and work email; for company records, it requires company domains. 
• You can choose which HubSpot properties receive enrichment data and whether existing values can be overwritten.

Enrichment activity appears in the record timeline, where users can see which properties were updated.

Automatic enrichment is turned off by default and must be enabled in the enrichment settings.

Teams already using HubSpot can enrich records within their CRM without connecting a separate provider.

Limitations: 

• HubSpot's enrichment is built for its CRM, making it less suitable for enterprises that need standalone, API-based enrichment.
• Customers remain responsible for compliance when using enrichment data.

Data enrichment is included in eligible paid HubSpot subscriptions and does not consume HubSpot Credits. Smart properties use credits and have separate subscription requirements.

Dun & Bradstreet

Dun & Bradstreet (D&B) is a commercial data provider built around the D-U-N-S Number, a company identifier. 

Two D&B products are relevant here: Direct+ for matching, enriching, and monitoring company records, and Hoovers for sales prospecting. 

D&B’s enrichment features span Direct+ and Hoovers: 

• It provides company identifiers, firmographics, contacts, corporate hierarchies, and risk-related data.
• D&B Direct+ can locate D-U-N-S Numbers and return detailed company profiles for use in CRM, supply-chain, and other enterprise systems. 
• D&B Hoovers adds buying signals, company and contact discovery, and an MCP connection for AI tools. 

Unlike HubSpot’s built-in enrichment, D&B Direct+ can supply business identity, hierarchy, and risk data to systems outside the CRM. 

D&B Direct+ delivers D&B data into enterprise systems, while Clay coordinates enrichment across multiple data providers.

D&B Hoovers is designed around prospecting, while enterprise data teams may need D&B Direct+ APIs for deeper integration.

Contact D&B for Direct+ pricing. D&B Hoovers Essentials costs $49/month for 150 Company Credits and 150 Contact Credits, or $529/year for 1,800 of each. 

ZoomInfo

ZoomInfo is a B2B data and intelligence platform that provides company, contact, and other commercial data for sales, marketing, and business operations. 

Its Data-as-a-Service product delivers ZoomInfo data to your internal systems.

ZoomInfo supports both CRM enrichment and integration with internal systems: 

• It enriches CRM records with company details, contact information, and buying signals, either on demand or on a schedule.
• It provides firmographic, technology, and corporate-hierarchy data to support account matching, segmentation, and analysis. 
• It supports REST APIs, scheduled enrichment, and webhooks for integrating data into enterprise applications and workflows. 

ZoomInfo supports real-time delivery through APIs and webhooks, scheduled batch delivery, continually refreshed Data Cubes, and custom data services. 

Its APIs and webhooks also support workflows such as lead routing. It integrates with Salesforce, HubSpot, Snowflake, AWS, Databricks, Google Cloud, and Azure.

ZoomInfo focuses on contact data and sales and marketing workflows, while Veridion focuses on company intelligence. Unlike HubSpot Data Enrichment, ZoomInfo can operate as a standalone enterprise data source.

Test whether its coverage and data freshness meet your requirements in the markets you serve. 

ZoomInfo provides custom quotes based on the products and data you need. 

Coresignal

Coresignal collects data from public websites and provides structured company records through APIs and datasets. Its API can enrich company records using identifiers such as domains, names, and profile URLs.

Coresignal provides company data through APIs and datasets:

• Its current platform provides 70M+ company profiles and 500+ data fields, covering areas such as firmographics, workforce, funding, technology, and growth signals.
• The Company Enrichment API returns company profiles in JSON and lets you choose which fields to include.
• Data is available through REST APIs, datasets, webhooks, MCP, and integrations with platforms such as Snowflake, Databricks, and cloud storage.

You can request a full company profile or select data bundles, such as financial information or workforce intelligence, to control the scope and credit cost of each request.

Unlike HubSpot’s built-in enrichment, Coresignal can supply data directly to your applications through its APIs. 

Coresignal offers separate company, employee, and job datasets. 

Test Coresignal’s matching results and field completeness on a sample of your own company records. 

Coresignal offers usage-based API pricing. Full multi-source company and employee records cost 20 credits each. Agentic Search costs 20 credits per fast request or 100 credits per reasoning request.

API plans range from $49/month for 2,500 credits to $5,000/month for 10 million credits on the Elite plan.  

A seven-day free trial includes 2,000 credits.

Clay

Clay is an enrichment and data-orchestration platform that connects to 200+ data providers. Instead of relying on one database, it can query providers sequentially and combine their results in one workflow.

Clay combines provider data with AI web research: 

• It can combine multiple third-party databases for email, phone, company, firmographic, and other data points, which extends data coverage. 
• Waterfall enrichment checks providers one at a time until it finds a match. 
• Claygent, Clay’s AI agent, can browse websites and public sources to find custom data points that standard databases do not provide.

The workflow below combines provider integrations with Claygent research.

You can also connect your existing ZoomInfo, Clearbit, or other supported provider accounts using your own API keys.

Using several providers means managing their costs and checking whether their results meet your data quality requirements.

Clay tracks Data Credits and Actions separately. Data Credits pay for data purchased through Clay, while Actions measure tasks such as running enrichments and exporting results. 

Clay offers Free, Launch, Growth, and Enterprise plans. With monthly billing, Launch starts at $185/month and Growth at $495/month. Enterprise pricing is custom. 

Data Credits start at $0.05 each, while Actions start at less than $0.01 each and get cheaper with scale within each plan. 

Conclusion

Choose a Clearbit alternative based on the company or contact data you need and where you plan to use it. If you already use HubSpot, first check whether its built-in enrichment covers the fields you need.

Shortlist two or three providers and test the same company records with each. Compare whether they identify the correct companies and how complete and accurate the returned fields are.